CAN! : a Singapore 2010 Youth Olympic Games Campaign.
This report presents a youth-for-youth initiative conducted by a team of final year students from Wee Kim Wee School of Communication and Information, in collaboration with the Singapore Youth Olympic Games Organising Committee (SYOGOC). Entitled CAN! (Create Action Now!), this communications campa...
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2009
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sg-ntu-dr.10356-155462019-12-10T11:14:41Z CAN! : a Singapore 2010 Youth Olympic Games Campaign. Chiok, Aveline Si Ling. Chung, Venetia Tzi Wei. Low, Luana Sok Yee. Tee, Xin Yi. Choi Siu Kay, Alfred Wee Kim Wee School of Communication and Information DRNTU::Humanities DRNTU::Social sciences This report presents a youth-for-youth initiative conducted by a team of final year students from Wee Kim Wee School of Communication and Information, in collaboration with the Singapore Youth Olympic Games Organising Committee (SYOGOC). Entitled CAN! (Create Action Now!), this communications campaign set out to address the issue of a lackadaisical attitude amongst youths in Singapore toward the upcoming Singapore 2010 Youth Olympic Games (YOG). Through a series of initiatives branded under CAN!, which was thereafter adopted as the branding for the year-long festival leading up to the Games, the team focused on building up the excitement towards the Youth Olympic Games 2010 among youths aged 13-24 years old, to garner them up for a blasting 2010. The following provides a detailed blueprint of the direction of this campaign, the communication strategy & message, programme plan and the evaluation plan for the campaign. Bachelor of Communication Studies 2009-05-12T01:39:40Z 2009-05-12T01:39:40Z 2009 2009 Final Year Project (FYP) http://hdl.handle.net/10356/15546 en Nanyang Technological University 350 p. application/pdf |
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DRNTU::Humanities DRNTU::Social sciences Chiok, Aveline Si Ling. Chung, Venetia Tzi Wei. Low, Luana Sok Yee. Tee, Xin Yi. CAN! : a Singapore 2010 Youth Olympic Games Campaign. |
description |
This report presents a youth-for-youth initiative conducted by a team of final year
students from Wee Kim Wee School of Communication and Information, in collaboration with the Singapore Youth Olympic Games Organising Committee (SYOGOC). Entitled CAN! (Create Action Now!), this communications campaign set out to address the issue of a lackadaisical attitude amongst youths in Singapore toward the upcoming Singapore 2010 Youth Olympic Games (YOG). Through a series of initiatives branded under CAN!, which was thereafter adopted as the branding for the year-long festival leading up to the Games, the
team focused on building up the excitement towards the Youth Olympic Games 2010 among
youths aged 13-24 years old, to garner them up for a blasting 2010. The following provides a detailed blueprint of the direction of this campaign, the communication strategy & message, programme plan and the evaluation plan for the campaign. |
author2 |
Choi Siu Kay, Alfred |
author_facet |
Choi Siu Kay, Alfred Chiok, Aveline Si Ling. Chung, Venetia Tzi Wei. Low, Luana Sok Yee. Tee, Xin Yi. |
format |
Final Year Project |
author |
Chiok, Aveline Si Ling. Chung, Venetia Tzi Wei. Low, Luana Sok Yee. Tee, Xin Yi. |
author_sort |
Chiok, Aveline Si Ling. |
title |
CAN! : a Singapore 2010 Youth Olympic Games Campaign. |
title_short |
CAN! : a Singapore 2010 Youth Olympic Games Campaign. |
title_full |
CAN! : a Singapore 2010 Youth Olympic Games Campaign. |
title_fullStr |
CAN! : a Singapore 2010 Youth Olympic Games Campaign. |
title_full_unstemmed |
CAN! : a Singapore 2010 Youth Olympic Games Campaign. |
title_sort |
can! : a singapore 2010 youth olympic games campaign. |
publishDate |
2009 |
url |
http://hdl.handle.net/10356/15546 |
_version_ |
1681034457884131328 |