CAN! : a Singapore 2010 Youth Olympic Games Campaign.

This report presents a youth-for-youth initiative conducted by a team of final year students from Wee Kim Wee School of Communication and Information, in collaboration with the Singapore Youth Olympic Games Organising Committee (SYOGOC). Entitled CAN! (Create Action Now!), this communications campa...

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Main Authors: Chiok, Aveline Si Ling., Chung, Venetia Tzi Wei., Low, Luana Sok Yee., Tee, Xin Yi.
Other Authors: Choi Siu Kay, Alfred
Format: Final Year Project
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/15546
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-155462019-12-10T11:14:41Z CAN! : a Singapore 2010 Youth Olympic Games Campaign. Chiok, Aveline Si Ling. Chung, Venetia Tzi Wei. Low, Luana Sok Yee. Tee, Xin Yi. Choi Siu Kay, Alfred Wee Kim Wee School of Communication and Information DRNTU::Humanities DRNTU::Social sciences This report presents a youth-for-youth initiative conducted by a team of final year students from Wee Kim Wee School of Communication and Information, in collaboration with the Singapore Youth Olympic Games Organising Committee (SYOGOC). Entitled CAN! (Create Action Now!), this communications campaign set out to address the issue of a lackadaisical attitude amongst youths in Singapore toward the upcoming Singapore 2010 Youth Olympic Games (YOG). Through a series of initiatives branded under CAN!, which was thereafter adopted as the branding for the year-long festival leading up to the Games, the team focused on building up the excitement towards the Youth Olympic Games 2010 among youths aged 13-24 years old, to garner them up for a blasting 2010. The following provides a detailed blueprint of the direction of this campaign, the communication strategy & message, programme plan and the evaluation plan for the campaign. Bachelor of Communication Studies 2009-05-12T01:39:40Z 2009-05-12T01:39:40Z 2009 2009 Final Year Project (FYP) http://hdl.handle.net/10356/15546 en Nanyang Technological University 350 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Humanities
DRNTU::Social sciences
spellingShingle DRNTU::Humanities
DRNTU::Social sciences
Chiok, Aveline Si Ling.
Chung, Venetia Tzi Wei.
Low, Luana Sok Yee.
Tee, Xin Yi.
CAN! : a Singapore 2010 Youth Olympic Games Campaign.
description This report presents a youth-for-youth initiative conducted by a team of final year students from Wee Kim Wee School of Communication and Information, in collaboration with the Singapore Youth Olympic Games Organising Committee (SYOGOC). Entitled CAN! (Create Action Now!), this communications campaign set out to address the issue of a lackadaisical attitude amongst youths in Singapore toward the upcoming Singapore 2010 Youth Olympic Games (YOG). Through a series of initiatives branded under CAN!, which was thereafter adopted as the branding for the year-long festival leading up to the Games, the team focused on building up the excitement towards the Youth Olympic Games 2010 among youths aged 13-24 years old, to garner them up for a blasting 2010. The following provides a detailed blueprint of the direction of this campaign, the communication strategy & message, programme plan and the evaluation plan for the campaign.
author2 Choi Siu Kay, Alfred
author_facet Choi Siu Kay, Alfred
Chiok, Aveline Si Ling.
Chung, Venetia Tzi Wei.
Low, Luana Sok Yee.
Tee, Xin Yi.
format Final Year Project
author Chiok, Aveline Si Ling.
Chung, Venetia Tzi Wei.
Low, Luana Sok Yee.
Tee, Xin Yi.
author_sort Chiok, Aveline Si Ling.
title CAN! : a Singapore 2010 Youth Olympic Games Campaign.
title_short CAN! : a Singapore 2010 Youth Olympic Games Campaign.
title_full CAN! : a Singapore 2010 Youth Olympic Games Campaign.
title_fullStr CAN! : a Singapore 2010 Youth Olympic Games Campaign.
title_full_unstemmed CAN! : a Singapore 2010 Youth Olympic Games Campaign.
title_sort can! : a singapore 2010 youth olympic games campaign.
publishDate 2009
url http://hdl.handle.net/10356/15546
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