What’s the big tridea?

• Main Author: Winstanley, Lisa
• Other Authors: School of Art, Design and Media
• Format: Article
• Language: English
• Published: 2022
• Subjects: Visual arts and music::General; Virtual Space; Co-Creation
• Online Access: https://hdl.handle.net/10356/155744; https://pearl.plymouth.ac.uk/handle/10026.1/18929
• Institution: Nanyang Technological University

Debatably, even pre-Covid, art and design practices are often perceived as somewhat unimportant or, even worse, as unnecessary. Indeed, in a recent survey conducted in Singapore, ‘Artist’ topped the list of roles deemed as unessential during the pandemic. Whilst there was significant push back from the local creative community, as a designer and educator, living and working within that society, I believe it is my responsibility to, at least, attempt to change this very public misconception. Accordingly, The Tridea Project aims to demonstrate the importance of art and design in these unprecedented times and establish how creativity can (and should) be leveraged to forge meaningful connections, albeit in a virtual space.