Ride right

• Main Authors: Chen, Huizhu, Ng, Bernice Jing Rong, Lu, Zhuoyi, Ng, Shanna Wen Wei
• Other Authors: Edmund Lee Wei Jian
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2022
• Subjects: Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/155861
• Institution: Nanyang Technological University

Ride Right is a communications campaign which aims to promote the safety of road cyclists aged 21 to 55 in Singapore. Based on extensive literature review and formative research, there is a lack of initiatives which specifically aim to advocate for the safety of road cyclists. The project aimed to r...