The role of online authenticity in relieving intergroup tensions
The use of digital channels is growing in every aspect of personal communication. Past studies have argued that the perception of authenticity in online communication is critical to developing affection in interpersonal relationships, despite diminished non-verbal communication in digital mediums...
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Format: | Final Year Project |
Language: | English |
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Nanyang Technological University
2022
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Online Access: | https://hdl.handle.net/10356/155886 |
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Institution: | Nanyang Technological University |
Language: | English |
Summary: | The use of digital channels is growing in every aspect of personal communication. Past
studies have argued that the perception of authenticity in online communication is critical to
developing affection in interpersonal relationships, despite diminished non-verbal
communication in digital mediums. While pioneering research has established theoretical
frameworks of authenticity in computer-mediated communication, the relationship between
authenticity and intergroup contact have not been tested empirically. By building upon Lee
Eun-Ju’s (2020) Authenticity Model, this study examines how message authenticity, specifically,
may affect perceptions towards the LGBTQ outgroup through an online experiment. A 2
(authentic message vs. inauthentic message) × 2 (ingroup vs. outgroup authored) design was
used (n = 220), exposing participants to one of the four treatment conditions. Results of the study
indicated that there were no significant differences in the participants’ attitudes nor behavioural
intentions toward the outgroup, regardless of which treatment group they were assigned to. As
such, the findings indicate that there is no significant relationship between authenticity and
change in perception. Nonetheless, this study is not conclusive and more research is needed to
understand authenticity at the empirical level. |
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