Toward an extended infodemiology framework : leveraging social media data and web search queries as digital pulse on cancer communication

• Main Authors: Lee, Edmund Wei Jian, Bekalu, Mesfin A., McCloud, Rachel F., Viswanath, K.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2022
• Subjects: Social sciences::Communication; Social Media; Cancer
• Online Access: https://hdl.handle.net/10356/155922
• Institution: Nanyang Technological University

This study aims to extend the infodemiology framework by postulating that effective use of digital data sources for cancer communication should consider four components: (a) content: key topics that people are concerned with, (b) congruence: how interest in cancer topics differ between public posts...