Learning AIDS in Singapore : a study examining the effectiveness of HIV/AIDS efficacy messages for adolescents using a multimedia approach.

• المؤلفون الرئيسيون: Lee, Zhuomin., Ng, Victoria Wei., Wong, Priscilla Hui Ping.
• مؤلفون آخرون: Arul Indrasen Chib
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/15678
• المؤسسة: Nanyang Technological University

In view of the growing HIV/AIDS problem amongst adolescents and adolescents’ proclivity towards high-risk sexual behavior, this study attempts to harness the potential of interactive multimedia in educating adolescents about sexual health matters. Guided by the Extended Parallel Process Model and di...