The study of localising mobile game “Fantasy Westward Journey” to Singapore

Mobile game localisation is a new domain within translation studies and game localisation studies. Game localisation is becoming an emerging industry within the global entertainment industry. Research in this area contributes to the understanding of mobile game localisation and offers the possibilit...

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Main Author: Chen, Xun
Other Authors: Cui Feng
Format: Thesis-Master by Coursework
Language:English
Published: Nanyang Technological University 2022
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Online Access:https://hdl.handle.net/10356/157008
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-1570082023-03-11T20:14:42Z The study of localising mobile game “Fantasy Westward Journey” to Singapore Chen, Xun Cui Feng School of Humanities Cui Feng@ntu.edu.sg Humanities::Language Mobile game localisation is a new domain within translation studies and game localisation studies. Game localisation is becoming an emerging industry within the global entertainment industry. Research in this area contributes to the understanding of mobile game localisation and offers the possibility to explore new directions for this industry. As the number of game developers in China continues to grow, a large number of mobile games are being developed that are attracting players from all over the world. These mobile games are either less localised into English or only intended for specific customers in specific geographic locations. Notably, relatively few studies in this area have been conducted on game localisation from the Chinese market to the Southeast Asian market. Due to the similarities in culture, religion and language between China and Singapore, this study aims to explore the possibility of Chinese game localisation using three translation strategies and determine the acceptability of the Chinese mobile game ‘Fantasy Westward Journey’ (梦幻西游) for people in Singapore. This study used a questionnaire to collect preferences from participants and analyse them. The results indicate that people in Singapore prefer the domestication approach first, followed by either the free translation or literal translation approaches. Thus, it is possible to localise this mobile game for Singapore. Master of Arts (Translation and Interpretation) 2022-05-04T06:27:06Z 2022-05-04T06:27:06Z 2022 Thesis-Master by Coursework Chen, X. (2022). The study of localising mobile game “Fantasy Westward Journey” to Singapore. Master's thesis, Nanyang Technological University, Singapore. https://hdl.handle.net/10356/157008 https://hdl.handle.net/10356/157008 en application/pdf Nanyang Technological University
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic Humanities::Language
spellingShingle Humanities::Language
Chen, Xun
The study of localising mobile game “Fantasy Westward Journey” to Singapore
description Mobile game localisation is a new domain within translation studies and game localisation studies. Game localisation is becoming an emerging industry within the global entertainment industry. Research in this area contributes to the understanding of mobile game localisation and offers the possibility to explore new directions for this industry. As the number of game developers in China continues to grow, a large number of mobile games are being developed that are attracting players from all over the world. These mobile games are either less localised into English or only intended for specific customers in specific geographic locations. Notably, relatively few studies in this area have been conducted on game localisation from the Chinese market to the Southeast Asian market. Due to the similarities in culture, religion and language between China and Singapore, this study aims to explore the possibility of Chinese game localisation using three translation strategies and determine the acceptability of the Chinese mobile game ‘Fantasy Westward Journey’ (梦幻西游) for people in Singapore. This study used a questionnaire to collect preferences from participants and analyse them. The results indicate that people in Singapore prefer the domestication approach first, followed by either the free translation or literal translation approaches. Thus, it is possible to localise this mobile game for Singapore.
author2 Cui Feng
author_facet Cui Feng
Chen, Xun
format Thesis-Master by Coursework
author Chen, Xun
author_sort Chen, Xun
title The study of localising mobile game “Fantasy Westward Journey” to Singapore
title_short The study of localising mobile game “Fantasy Westward Journey” to Singapore
title_full The study of localising mobile game “Fantasy Westward Journey” to Singapore
title_fullStr The study of localising mobile game “Fantasy Westward Journey” to Singapore
title_full_unstemmed The study of localising mobile game “Fantasy Westward Journey” to Singapore
title_sort study of localising mobile game “fantasy westward journey” to singapore
publisher Nanyang Technological University
publishDate 2022
url https://hdl.handle.net/10356/157008
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