Research on social media marketing in museums ——a case study on the Asian Civilisations Museum

• Main Author: Huang, Da
• Other Authors: Laura Miotto
• Format: Thesis-Master by Coursework
• Language: English
• Published: Nanyang Technological University 2022
• Subjects: Visual arts and music::Art museums and galleries
• Online Access: https://hdl.handle.net/10356/157110
• Institution: Nanyang Technological University

Social media is more than a virtual space where information is announced. For museums, it is a useful tool which can be exploited in many ways to support the sharing of culture and the visitor experience of museums. Despite the benefits, the majority of museums are not implementing effective stra...