Singapore's 2021 Covid-19 vaccination programme and policy communication on social media: how has trust amongst Singapore's millennials been impacted?
Trust is and will always be a concept that holds immense importance across multiple contexts. This paper investigates how trust levels amongst Singapore’s millennials have been impacted within the context of Covid-19 and vaccination policy communication on social media. An experiment was conducted o...
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| Format: | Final Year Project |
| Language: | English |
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Nanyang Technological University
2022
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| Online Access: | https://hdl.handle.net/10356/157278 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | Trust is and will always be a concept that holds immense importance across multiple contexts. This paper investigates how trust levels amongst Singapore’s millennials have been impacted within the context of Covid-19 and vaccination policy communication on social media. An experiment was conducted on a questionnaire where OLS regression was used to analyse the data collected. The data collected revealed a confirmation of the hypothesis, where trust levels tend to be negatively influenced when the respondents are shown negative comments on the social media posts communicating the state’s policies.
Keywords: Singapore, trust levels, millennials, policy communication, social media, negative comments |
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