Straits Sans
This project aims to investigate the ways in which we can leverage on modern technology to push the boundaries of typography in local graphic design practice. Straits Sans is a type design project and type design is the art of designing a set of letterforms in a particular style. Technology has grea...
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| Format: | Final Year Project |
| Language: | English |
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Nanyang Technological University
2022
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| Online Access: | https://hdl.handle.net/10356/159006 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-1590062023-03-11T19:59:26Z Straits Sans Lee, Qiu Wen Jesvin Yeo Puay Hwa School of Art, Design and Media JesvinYeo@ntu.edu.sg Visual arts and music::Design This project aims to investigate the ways in which we can leverage on modern technology to push the boundaries of typography in local graphic design practice. Straits Sans is a type design project and type design is the art of designing a set of letterforms in a particular style. Technology has greatly expanded the possibilities of type design in graphic design. However, technology is rarely being explored or experimented on in local type design. This project is localised by drawing inspiration from fonts used in a local print publication published in the 1900s called the ‘Straits Times Annual’ by the Straits Times Printing Press. Advanced technology involved in font production today was applied to create dynamic typefaces suitable for contemporary use. Bachelor of Fine Arts in Visual Communication 2022-06-08T04:49:41Z 2022-06-08T04:49:41Z 2022 Final Year Project (FYP) Lee, Q. W. (2022). Straits Sans. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/159006 https://hdl.handle.net/10356/159006 en ADM17.22.U1730359E application/pdf Nanyang Technological University |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
Visual arts and music::Design |
| spellingShingle |
Visual arts and music::Design Lee, Qiu Wen Straits Sans |
| description |
This project aims to investigate the ways in which we can leverage on modern technology to push the boundaries of typography in local graphic design practice. Straits Sans is a type design project and type design is the art of designing a set of letterforms in a particular style. Technology has greatly expanded the possibilities of type design in graphic design. However, technology is rarely being explored or experimented on in local type design. This project is localised by drawing inspiration from fonts used in a local print publication published in the 1900s called the ‘Straits Times Annual’ by the Straits Times Printing Press. Advanced technology involved in font production today was applied to create dynamic typefaces suitable for contemporary use. |
| author2 |
Jesvin Yeo Puay Hwa |
| author_facet |
Jesvin Yeo Puay Hwa Lee, Qiu Wen |
| format |
Final Year Project |
| author |
Lee, Qiu Wen |
| author_sort |
Lee, Qiu Wen |
| title |
Straits Sans |
| title_short |
Straits Sans |
| title_full |
Straits Sans |
| title_fullStr |
Straits Sans |
| title_full_unstemmed |
Straits Sans |
| title_sort |
straits sans |
| publisher |
Nanyang Technological University |
| publishDate |
2022 |
| url |
https://hdl.handle.net/10356/159006 |
| _version_ |
1761781180581019648 |