Emotion and greenwashing

• Main Author: Irfana Fatimah Mahmood
• Other Authors: Kenichi Ito
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2022
• Subjects: Social sciences::Psychology
• Online Access: https://hdl.handle.net/10356/159189
• Institution: Nanyang Technological University

Concern about climate change and the environment is on the rise and this has resulted in the public demanding businesses to engage in environmentally friendly practices. This has led to businesses engaging in greenwashing practices that exploit consumers’ intentions of taking part in more environmen...