Development and validation of the social media affordances scale (SMAS)

Research in communication has used the notion of affordances and related concepts in explaining behaviours on social media platforms, yet users' perceptions of affordances are rarely assessed. The current study attempted to develop a unified measure to assess participants’ perceptions of afford...

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Main Author: Tan, Christina YanXin
Other Authors: Lin Qiu
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2022
Subjects:
Online Access:https://hdl.handle.net/10356/159214
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-1592142023-03-05T15:42:57Z Development and validation of the social media affordances scale (SMAS) Tan, Christina YanXin Lin Qiu School of Social Sciences linqiu@ntu.edu.sg Social sciences::Psychology Research in communication has used the notion of affordances and related concepts in explaining behaviours on social media platforms, yet users' perceptions of affordances are rarely assessed. The current study attempted to develop a unified measure to assess participants’ perceptions of affordances across social media platforms. Based on past literature, six affordances were identified: persistence, flexibility, accessibility, interactivity, connectivity and identifiability and a six-factor scale was developed. The resultant Social Media Affordances Scale (SMAS) includes 48 items. However, results revealed a three-factor structure associated with content gratification, social gratification and utilitarian gratification. Limitations, implications and future directions of the study are discussed. Bachelor of Social Sciences in Psychology 2022-06-11T12:12:31Z 2022-06-11T12:12:31Z 2022 Final Year Project (FYP) Tan, C. Y. (2022). Development and validation of the social media affordances scale (SMAS). Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/159214 https://hdl.handle.net/10356/159214 en application/pdf Nanyang Technological University
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic Social sciences::Psychology
spellingShingle Social sciences::Psychology
Tan, Christina YanXin
Development and validation of the social media affordances scale (SMAS)
description Research in communication has used the notion of affordances and related concepts in explaining behaviours on social media platforms, yet users' perceptions of affordances are rarely assessed. The current study attempted to develop a unified measure to assess participants’ perceptions of affordances across social media platforms. Based on past literature, six affordances were identified: persistence, flexibility, accessibility, interactivity, connectivity and identifiability and a six-factor scale was developed. The resultant Social Media Affordances Scale (SMAS) includes 48 items. However, results revealed a three-factor structure associated with content gratification, social gratification and utilitarian gratification. Limitations, implications and future directions of the study are discussed.
author2 Lin Qiu
author_facet Lin Qiu
Tan, Christina YanXin
format Final Year Project
author Tan, Christina YanXin
author_sort Tan, Christina YanXin
title Development and validation of the social media affordances scale (SMAS)
title_short Development and validation of the social media affordances scale (SMAS)
title_full Development and validation of the social media affordances scale (SMAS)
title_fullStr Development and validation of the social media affordances scale (SMAS)
title_full_unstemmed Development and validation of the social media affordances scale (SMAS)
title_sort development and validation of the social media affordances scale (smas)
publisher Nanyang Technological University
publishDate 2022
url https://hdl.handle.net/10356/159214
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