Does everyone have the potential to achieve their ideal body weight? Lay theories about body weight and support for price discrimination policies

• Main Authors: Li, Kevin Shaobo, Kokkoris, Michail D., Savani, Krishna
• Other Authors: Nanyang Business School
• Format: Article
• Language: English
• Published: 2022
• Subjects: Business::Marketing; Body weight; Fairness
• Online Access: https://hdl.handle.net/10356/159689
• Institution: Nanyang Technological University

Six studies identified a novel lay theory—whether people believe that nearly everyone (the universal belief) or only some people (the nonuniversal belief) can achieve their ideal body weight. The universal belief leads people to view price discrimination policies (e.g., health insurances overchargin...