Advertising primed: how professional identity affects moral reasoning

• Main Authors: Schauster, Erin, Ferrucci, Patrick, Tandoc, Edson C., Walker, Tara
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2022
• Subjects: Social sciences::Mass media; Moral Reasoning; Moral Psychology
• Online Access: https://hdl.handle.net/10356/159925
• Institution: Nanyang Technological University

Moral reasoning among media professionals varies. Historically, advertising professionals score lower on the Defining Issues Test (DIT) than their media colleagues in journalism and public relations. However, the extent to which professional identity impacts media professionals’ moral reasoning has...