Fooled by the fakes: cognitive differences in perceived claim accuracy and sharing intention of non-political deepfakes

• Main Author: Ahmed, Saifuddin
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2022
• Subjects: Social sciences::Communication; Social media; Deep Fakes
• Online Access: https://hdl.handle.net/10356/159971
• Institution: Nanyang Technological University

We examine how individual differences influence perceived accuracy of deepfake claims and sharing intention. Rather than political deepfakes, we use a non-political deepfake of a social media influencer as the stimulus, with an educational and a deceptive condition. We find that individuals are more...