A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights

A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights

Research studies on brand transgression (BT), service failure and recovery (SFR), and product-harm crisis (PHC) appear to have a common focus, yet the three streams developed surprisingly independently and with limited reference to one another. This situation is unfortunate because all three fields...

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Bibliographic Details
Main Authors: Khamitov, Mansur, Grégoire, Yany, Suri, Anshu
Other Authors: Nanyang Business School
Format: Article
Language:English
Published: 2022
Subjects:
Business::Marketing
Brand Transgression
Service Failure
Online Access:https://hdl.handle.net/10356/161380
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Institution: Nanyang Technological University
Language: English

Internet

https://hdl.handle.net/10356/161380

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