Gender-specific pictorial health warnings: moderation effects of the threat level and gender

• Main Authors: Kim, Hye Kyung, Chua, Xuan
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2022
• Subjects: Social sciences::Communication; Smoking Cessation; Product Labeling
• Online Access: https://hdl.handle.net/10356/161553
• Institution: Nanyang Technological University

This study examined the effects of gender-specific pictorial health warning labels contingent on their intended gender and threat levels (for females) in forming anti-smoking intentions. We conducted a within-subject design experiment with smokers and nonsmokers in Singapore (N = 100, 50% men). Each...