Gender-specific pictorial health warnings: moderation effects of the threat level and gender

This study examined the effects of gender-specific pictorial health warning labels contingent on their intended gender and threat levels (for females) in forming anti-smoking intentions. We conducted a within-subject design experiment with smokers and nonsmokers in Singapore (N = 100, 50% men). Each...

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Bibliographic Details
Main Authors: Kim, Hye Kyung, Chua, Xuan
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2022
Subjects:
Online Access:https://hdl.handle.net/10356/161553
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Institution: Nanyang Technological University
Language: English