Redefining gender stereotypes in Indian English TV advertising

The aim of this study was to examine glocalization in Hinglish TV commercials, specifically those that break and redefine gender stereotypes. It examines how Hindi and English in these commercials modulate sociocultural identities, representing Hindi as old and English as new. Two questions which ar...

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Bibliographic Details
Main Author: Kathpalia, Sujata S.
Other Authors: School of Humanities
Format: Article
Language:English
Published: 2022
Subjects:
Online Access:https://hdl.handle.net/10356/161597
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Institution: Nanyang Technological University
Language: English
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