Behavior-based pricing: an analysis of the impact of anticipated regret
Traditional behavior-based pricing (BBP) literature suggests that firms should offer lower prices to incentivize new customers to switch. However, at the time of switch, customers are often uncertain about their true needs or valuations of the product. Accordingly, they may experience repeat-purchas...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/161876 |
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| Institution: | Nanyang Technological University |
| Language: | English |