“Live” together with you: livestream views mitigate the effects of loneliness on well-being

• Main Authors: Goh, Zhang Hao, Tandoc, Edson C., Ng, Bin
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2022
• Subjects: Social sciences::Psychology; Social sciences::Mass media; Livestream Views; Loneliness
• Online Access: https://hdl.handle.net/10356/161978
• Institution: Nanyang Technological University

Most social networking sites today have integrated livestreaming functions into their platforms. Studies have acknowledged how social media use (i.e., social networking) can mitigate the effects of loneliness, but due attention has yet to be given to the consumption of livestream content. Using nati...