Consumer's adoption of virtual reality technologies for marine conservation: motivational and technology acceptance perspectives

• Main Authors: Yuen, Kum Fai, Chua, Jessana, Li, Kevin X., Wang, Xueqin
• Other Authors: School of Civil and Environmental Engineering
• Format: Article
• Language: English
• Published: 2023
• Subjects: Engineering::Civil engineering; Technology Acceptance Model; Virtual Reality
• Online Access: https://hdl.handle.net/10356/164139
• Institution: Nanyang Technological University

As the marine ecosystem deteriorates over time, more efforts are made to raise public awareness. Virtual reality technology in marine ecotourism (VRTME) enhances the travel experiences of those affected by the COVID-19 pandemic. This study adopts Maslow's hierarchy of motivational needs and the...