Effects of choice architecture and the anchoring-and-adjustment heuristic on pro-social and pro-environmental e-commerce consumer behaviour
Consumers are encouraged to do their part in protecting the environment by consuming sustainably and purchasing products that have a lower environmental impact. However, challenges such as a lack of information on eco-friendly products, time constraints, and pre-existing brand preferences, could hin...
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Main Authors: | , , |
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Format: | Final Year Project |
Language: | English |
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Nanyang Technological University
2023
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Online Access: | https://hdl.handle.net/10356/165281 |
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Institution: | Nanyang Technological University |
Language: | English |