Effects of choice architecture and the anchoring-and-adjustment heuristic on pro-social and pro-environmental e-commerce consumer behaviour

Consumers are encouraged to do their part in protecting the environment by consuming sustainably and purchasing products that have a lower environmental impact. However, challenges such as a lack of information on eco-friendly products, time constraints, and pre-existing brand preferences, could hin...

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Bibliographic Details
Main Authors: Lee, Shannen Si En, Lim, Li Qian, Cheow, Lynette
Other Authors: Poong Oh
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2023
Subjects:
Online Access:https://hdl.handle.net/10356/165281
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Institution: Nanyang Technological University
Language: English