Fashion Reset: Ctrl + Alt + Del: a communication campaign aimed at raising awareness, improving sentiment and driving adoption of sustainable fashion among Nanyang Technological University students

• المؤلفون الرئيسيون: Chan, Anna Kai An, Chang, Joelle Hui Wen, Tan, Jill Jing Wen, Tan, Tricia Juin Ya
• مؤلفون آخرون: -
• التنسيق: Final Year Project
• اللغة: English
• منشور في: Nanyang Technological University 2023
• الموضوعات: Social sciences::Communication
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/165307
• المؤسسة: Nanyang Technological University

This paper presents Fashion Reset: Ctrl + Alt + Del, a communication campaign aimed at raising awareness, improving sentiment and driving adoption of sustainable fashion (SF) habits among female Nanyang Technological University (NTU) students aged 19 to 25. Despite the trending topic of SF, the lack...