How do I measure up (or down)? Exploring the link between social comparison and online self-presentation on LinkedIn

• Main Authors: Rawat, Bhavya, Fones, Lauren Su En, Soh, Mabel Yu Wei, Chan, Vanessa Xinyi
• Other Authors: Edson C. Tandoc Jr.
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2023
• Subjects: Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/165311
• Institution: Nanyang Technological University

LinkedIn, a professional social networking site, has become an essential tool in helping students build a strong foundation for their careers through online self-presentation. One factor that motivates self-presentation is social comparison, which can drive individuals to increase the extensiveness...