The growing pains of e-commerce business in Africa

E-Commerce has long been touted as Africa’s next high-growth market. Several reasons are cited for the optimism, among them the continent’s large, relatively young, and tech-savvy population, increasing mobile internet penetration, a fast-growing middle-class and rising disposable income. The bur...

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Bibliographic Details
Main Author: Gopaldas, Ronak
Other Authors: Nanyang Business School
Format:
Language:English
Published: 2023
Subjects:
Online Access:https://www.ntu.edu.sg/cas/news-events/news/details/the-growing-pains-of-e-commerce-business-in-africa
https://hdl.handle.net/10356/166343
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Institution: Nanyang Technological University
Language: English
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