Enhancing customer relationship management using data mining techniques

• Main Author: Lim, Justin Yimin.
• Other Authors: Lee Ka Man, Carman
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Engineering::Systems engineering
• Online Access: http://hdl.handle.net/10356/16792
• Institution: Nanyang Technological University

Customer Relationship Management has been one of the active areas for data mining applications. The purpose of CRM is to create, maintain and expand customer relationships. The CRM cycle can be broken down into four phases, Customer Identification, Customer Attraction, Customer Retention and Custome...