Types unite

Languages are a means of communication with their own writing systems and character structures. However, when these visual differences are made more obvious with the inconsistent typographic choices between the English and Chinese language in bilingual posters, it obstructs how information is unders...

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Main Author: Chow, Yean Li
Other Authors: Desmond Pang Hee Wee
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2023
Subjects:
Online Access:https://hdl.handle.net/10356/168246
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-1682462023-06-24T16:53:26Z Types unite Chow, Yean Li Desmond Pang Hee Wee School of Art, Design and Media desmond.pang@ntu.edu.sg Visual arts and music::Visual arts Visual arts and music::Design Languages are a means of communication with their own writing systems and character structures. However, when these visual differences are made more obvious with the inconsistent typographic choices between the English and Chinese language in bilingual posters, it obstructs how information is understood and navigated when these languages are placed together. Anchored on the pillars of education and archival, Types Unite aims to investigate how the English and Chinese writing systems can form a cohesive visual system for designers to be more sensitive while designing bilingual posters for Singapore, a multilingual society. In this project, a literature review on bilingual typography and its related projects were conducted with concurrent fieldwork on Singapore’s bilingual typography landscape. After this, while workshops were being held before a syllabus was proposed for design schools, an online archive documenting Singapore’s bilingual posters was created. Some of these bilingual posters collected were also redesigned. Lastly, a bilingual design guidebook documenting my process and research was also done up. Bachelor of Fine Arts in Design Art 2023-06-08T06:45:52Z 2023-06-08T06:45:52Z 2023 Final Year Project (FYP) Chow, Y. L. (2023). Types unite. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/168246 https://hdl.handle.net/10356/168246 en application/pdf Nanyang Technological University
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic Visual arts and music::Visual arts
Visual arts and music::Design
spellingShingle Visual arts and music::Visual arts
Visual arts and music::Design
Chow, Yean Li
Types unite
description Languages are a means of communication with their own writing systems and character structures. However, when these visual differences are made more obvious with the inconsistent typographic choices between the English and Chinese language in bilingual posters, it obstructs how information is understood and navigated when these languages are placed together. Anchored on the pillars of education and archival, Types Unite aims to investigate how the English and Chinese writing systems can form a cohesive visual system for designers to be more sensitive while designing bilingual posters for Singapore, a multilingual society. In this project, a literature review on bilingual typography and its related projects were conducted with concurrent fieldwork on Singapore’s bilingual typography landscape. After this, while workshops were being held before a syllabus was proposed for design schools, an online archive documenting Singapore’s bilingual posters was created. Some of these bilingual posters collected were also redesigned. Lastly, a bilingual design guidebook documenting my process and research was also done up.
author2 Desmond Pang Hee Wee
author_facet Desmond Pang Hee Wee
Chow, Yean Li
format Final Year Project
author Chow, Yean Li
author_sort Chow, Yean Li
title Types unite
title_short Types unite
title_full Types unite
title_fullStr Types unite
title_full_unstemmed Types unite
title_sort types unite
publisher Nanyang Technological University
publishDate 2023
url https://hdl.handle.net/10356/168246
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