A review of the scrooge effect and its moderating factors

• Main Authors: Chua, Hui Min, See, Yuanru
• Other Authors: Lin Qiu
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2023
• Subjects: Social sciences::Psychology::Affection and emotion; Social sciences::Psychology::Behaviorism
• Online Access: https://hdl.handle.net/10356/168293
• Institution: Nanyang Technological University

Research on mortality salience has traditionally been focused on its destructive qualities. According to the terror management theory, when a person is reminded of death, he gets anxious and seeks to transcend death by protecting his cultural worldviews and self-esteem. This has resulted in ingroup...