Guanxi and public relations in Singapore : an exploratory study.

• المؤلف الرئيسي: Tan, Ruth Siew Leng.
• مؤلفون آخرون: Aw, Annette
• التنسيق: Theses and Dissertations
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Sociology::Culture::Chinese
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1686

This study is an attempt to link societal culture with the PR practice in Singapore. It offers an initial framework for proposing a conceptual or operational definition of organisation-public relationships in PR based on guanxi, an abstract cultural phenomenon commonly found in Asian societies chara...