Guanxi and public relations in Singapore : an exploratory study.

• Main Author: Tan, Ruth Siew Leng.
• Other Authors: Aw, Annette
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Social sciences::Sociology::Culture::Chinese
• Online Access: http://hdl.handle.net/10356/1686
• Institution: Nanyang Technological University

This study is an attempt to link societal culture with the PR practice in Singapore. It offers an initial framework for proposing a conceptual or operational definition of organisation-public relationships in PR based on guanxi, an abstract cultural phenomenon commonly found in Asian societies chara...