Crisis management, public relations and media agenda : the Sars outbreak in Singapore.

The objective of this study was to examine how Public Relations (PR) can be used as an effective tool to influence media agenda during a crisis, so that the media agenda reflected the organisation's agenda. It analysed the functions of PR in a government organisation and examined the roles that...

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Bibliographic Details
Main Author:	Sathya Bama.
Other Authors:	Choi, Alfred Siu Kay
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Social sciences::Mass media::Media effects
Online Access:	http://hdl.handle.net/10356/1689
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-16892019-12-10T14:01:22Z Crisis management, public relations and media agenda : the Sars outbreak in Singapore. Sathya Bama. Choi, Alfred Siu Kay Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Mass media::Media effects The objective of this study was to examine how Public Relations (PR) can be used as an effective tool to influence media agenda during a crisis, so that the media agenda reflected the organisation's agenda. It analysed the functions of PR in a government organisation and examined the roles that PR played in crisis management by using the case study of the Ministry of Health's (MOH) management of information and its risk communication during the Sars outbreak in 2003 and The Straits Times (ST) coverage of this crisis. Master of Mass Communication 2008-09-10T08:35:21Z 2008-09-10T08:35:21Z 2006 2006 Thesis http://hdl.handle.net/10356/1689 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Mass media::Media effects
spellingShingle	DRNTU::Social sciences::Mass media::Media effects Sathya Bama. Crisis management, public relations and media agenda : the Sars outbreak in Singapore.
description	The objective of this study was to examine how Public Relations (PR) can be used as an effective tool to influence media agenda during a crisis, so that the media agenda reflected the organisation's agenda. It analysed the functions of PR in a government organisation and examined the roles that PR played in crisis management by using the case study of the Ministry of Health's (MOH) management of information and its risk communication during the Sars outbreak in 2003 and The Straits Times (ST) coverage of this crisis.
author2	Choi, Alfred Siu Kay
author_facet	Choi, Alfred Siu Kay Sathya Bama.
format	Theses and Dissertations
author	Sathya Bama.
author_sort	Sathya Bama.
title	Crisis management, public relations and media agenda : the Sars outbreak in Singapore.
title_short	Crisis management, public relations and media agenda : the Sars outbreak in Singapore.
title_full	Crisis management, public relations and media agenda : the Sars outbreak in Singapore.
title_fullStr	Crisis management, public relations and media agenda : the Sars outbreak in Singapore.
title_full_unstemmed	Crisis management, public relations and media agenda : the Sars outbreak in Singapore.
title_sort	crisis management, public relations and media agenda : the sars outbreak in singapore.
publishDate	2008
url	http://hdl.handle.net/10356/1689
_version_	1681048460214665216

Crisis management, public relations and media agenda : the Sars outbreak in Singapore.

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