Public relations practices in social clubs : a case study on National University of Singapore society.
This paper provides an insight into the PR practice in a society that has complementary club facilities in Singapore. It establishes the worldview and PR model used in the organisation and provides an overview on the types of PR tools used in achieving the organisational goal.
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Theses and Dissertations |
| 出版: |
2008
|
| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/1694 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 機構: | Nanyang Technological University |
| 總結: | This paper provides an insight into the PR practice in a society that has complementary club facilities in Singapore. It establishes the worldview and PR model used in the organisation and provides an overview on the types of PR tools used in achieving the organisational goal. |
|---|