Public relations practices in social clubs : a case study on National University of Singapore society.

This paper provides an insight into the PR practice in a society that has complementary club facilities in Singapore. It establishes the worldview and PR model used in the organisation and provides an overview on the types of PR tools used in achieving the organisational goal.

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Bibliographic Details
Main Author: Seah, Celeste Lee Pheng.
Other Authors: Karan, Kavita
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1694
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1694
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spelling sg-ntu-dr.10356-16942019-12-10T12:13:30Z Public relations practices in social clubs : a case study on National University of Singapore society. Seah, Celeste Lee Pheng. Karan, Kavita Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Sociology::Communities, classes and races This paper provides an insight into the PR practice in a society that has complementary club facilities in Singapore. It establishes the worldview and PR model used in the organisation and provides an overview on the types of PR tools used in achieving the organisational goal. ​Master of Mass Communication 2008-09-10T08:35:24Z 2008-09-10T08:35:24Z 2004 2004 Thesis http://hdl.handle.net/10356/1694 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Sociology::Communities, classes and races
spellingShingle DRNTU::Social sciences::Sociology::Communities, classes and races
Seah, Celeste Lee Pheng.
Public relations practices in social clubs : a case study on National University of Singapore society.
description This paper provides an insight into the PR practice in a society that has complementary club facilities in Singapore. It establishes the worldview and PR model used in the organisation and provides an overview on the types of PR tools used in achieving the organisational goal.
author2 Karan, Kavita
author_facet Karan, Kavita
Seah, Celeste Lee Pheng.
format Theses and Dissertations
author Seah, Celeste Lee Pheng.
author_sort Seah, Celeste Lee Pheng.
title Public relations practices in social clubs : a case study on National University of Singapore society.
title_short Public relations practices in social clubs : a case study on National University of Singapore society.
title_full Public relations practices in social clubs : a case study on National University of Singapore society.
title_fullStr Public relations practices in social clubs : a case study on National University of Singapore society.
title_full_unstemmed Public relations practices in social clubs : a case study on National University of Singapore society.
title_sort public relations practices in social clubs : a case study on national university of singapore society.
publishDate 2008
url http://hdl.handle.net/10356/1694
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