Avoiding the diffusion of responsibility in social networking groups: a field experiment on responses to online help-request referrals
Help-request referral (HRR) campaigns are being increasingly adopted by online service providers to attract online traffic and engage new users. In these campaigns, participants are required to collect a specific amount of help from their social network in exchange for attractive rewards. Participan...
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/169556 |
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| Institution: | Nanyang Technological University |
| Language: | English |