Social media engagement in the maritime industry during the pandemic

• Main Authors: Koh, Le Yi, Ng, Chloe, Wang, Xueqin, Yuen, Kum Fai
• Other Authors: School of Civil and Environmental Engineering
• Format: Article
• Language: English
• Published: 2023
• Subjects: Engineering::Maritime studies; Engagement; Social Media
• Online Access: https://hdl.handle.net/10356/170113
• Institution: Nanyang Technological University

The maritime sectors are suffering severe disruptions as a result of COVID-19. Maritime companies have turned to social media to interact with partners and clear up confusion. However, not every social media post receives the same engagement levels especially during a pandemic. For a more holistic a...