Social media engagement in the maritime industry during the pandemic

• المؤلفون الرئيسيون: Koh, Le Yi, Ng, Chloe, Wang, Xueqin, Yuen, Kum Fai
• مؤلفون آخرون: School of Civil and Environmental Engineering
• التنسيق: مقال
• اللغة: English
• منشور في: 2023
• الموضوعات: Engineering::Maritime studies; Engagement; Social Media
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/170113

The maritime sectors are suffering severe disruptions as a result of COVID-19. Maritime companies have turned to social media to interact with partners and clear up confusion. However, not every social media post receives the same engagement levels especially during a pandemic. For a more holistic a...