Does length matter? The impact of fact-check length in reducing COVID-19 vaccine misinformation

Does length matter? The impact of fact-check length in reducing COVID-19 vaccine misinformation

This study examines the impact of message length and audience’s perceived information overload on the effectiveness of a fact-check in reducing belief in fake news within the COVID-19 vaccination context. Through an online experiment (N = 374) conducted in Singapore, we found an interaction effect b...

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Bibliographic Details
Main Authors: Tandoc, Edson C., Lee, James Chong Boi, Lee, Sangwon, Quek, Pei Jun
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2023
Subjects:
Social sciences::Communication
Vaccine Misinformation
COVID-19
Online Access:https://hdl.handle.net/10356/170141
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Institution: Nanyang Technological University
Language: English
Description
Summary:This study examines the impact of message length and audience’s perceived information overload on the effectiveness of a fact-check in reducing belief in fake news within the COVID-19 vaccination context. Through an online experiment (N = 374) conducted in Singapore, we found an interaction effect between one’s level of information overload and the type of fact-check that was being shown (short, medium, or long). The findings from this study help to extend the literature on the effectiveness of fact-checks in reducing general public’s belief in fake news.

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