Examining the association between social media fatigue, cognitive ability, narcissism and misinformation sharing: cross-national evidence from eight countries
Several studies have explored the causes and consequences of public engagement with misinformation and, more recently, COVID-19 misinformation. However, there is still a need to understand the mechanisms that cause misinformation propagation on social media. In addition, evidence from non-Western so...
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sg-ntu-dr.10356-1709332023-10-15T15:33:09Z Examining the association between social media fatigue, cognitive ability, narcissism and misinformation sharing: cross-national evidence from eight countries Ahmed, Saifuddin Rasul, Muhammad Ehab Wee Kim Wee School of Communication and Information Social sciences::Communication Narcissism COVID-19 Several studies have explored the causes and consequences of public engagement with misinformation and, more recently, COVID-19 misinformation. However, there is still a need to understand the mechanisms that cause misinformation propagation on social media. In addition, evidence from non-Western societies remains rare. This study reports on survey evidence from eight countries to examine whether social media fatigue can influence users to believe misinformation, influencing their sharing intentions. Our insights also build on prior cognitive and personality literature by exploring how this mechanism is conditional upon users' cognitive ability and narcissism traits. The results suggest that social media fatigue can influence false beliefs of misinformation which translates into sharing on social media. We also find that those with high levels of cognitive ability are less likely to believe and share misinformation. However, those with low cognitive ability and high levels of narcissism are most likely to share misinformation on social media due to social media fatigue. This study is one of the first to provide cross-national comparative evidence highlighting the adverse effects of social media fatigue on misinformation propagation and establishing that the relationship is not universal but dependent on both cognitive and dark personality traits of individuals. Published version 2023-10-09T03:53:09Z 2023-10-09T03:53:09Z 2023 Journal Article Ahmed, S. & Rasul, M. E. (2023). Examining the association between social media fatigue, cognitive ability, narcissism and misinformation sharing: cross-national evidence from eight countries. Scientific Reports, 13(1), 15416-. https://dx.doi.org/10.1038/s41598-023-42614-z 2045-2322 https://hdl.handle.net/10356/170933 10.1038/s41598-023-42614-z 37723265 2-s2.0-85171587846 1 13 15416 en Scientific Reports © The Author(s) 2023. Open Access. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/. application/pdf |
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Social sciences::Communication Narcissism COVID-19 Ahmed, Saifuddin Rasul, Muhammad Ehab Examining the association between social media fatigue, cognitive ability, narcissism and misinformation sharing: cross-national evidence from eight countries |
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Several studies have explored the causes and consequences of public engagement with misinformation and, more recently, COVID-19 misinformation. However, there is still a need to understand the mechanisms that cause misinformation propagation on social media. In addition, evidence from non-Western societies remains rare. This study reports on survey evidence from eight countries to examine whether social media fatigue can influence users to believe misinformation, influencing their sharing intentions. Our insights also build on prior cognitive and personality literature by exploring how this mechanism is conditional upon users' cognitive ability and narcissism traits. The results suggest that social media fatigue can influence false beliefs of misinformation which translates into sharing on social media. We also find that those with high levels of cognitive ability are less likely to believe and share misinformation. However, those with low cognitive ability and high levels of narcissism are most likely to share misinformation on social media due to social media fatigue. This study is one of the first to provide cross-national comparative evidence highlighting the adverse effects of social media fatigue on misinformation propagation and establishing that the relationship is not universal but dependent on both cognitive and dark personality traits of individuals. |
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Wee Kim Wee School of Communication and Information |
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Wee Kim Wee School of Communication and Information Ahmed, Saifuddin Rasul, Muhammad Ehab |
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Article |
author |
Ahmed, Saifuddin Rasul, Muhammad Ehab |
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Ahmed, Saifuddin |
title |
Examining the association between social media fatigue, cognitive ability, narcissism and misinformation sharing: cross-national evidence from eight countries |
title_short |
Examining the association between social media fatigue, cognitive ability, narcissism and misinformation sharing: cross-national evidence from eight countries |
title_full |
Examining the association between social media fatigue, cognitive ability, narcissism and misinformation sharing: cross-national evidence from eight countries |
title_fullStr |
Examining the association between social media fatigue, cognitive ability, narcissism and misinformation sharing: cross-national evidence from eight countries |
title_full_unstemmed |
Examining the association between social media fatigue, cognitive ability, narcissism and misinformation sharing: cross-national evidence from eight countries |
title_sort |
examining the association between social media fatigue, cognitive ability, narcissism and misinformation sharing: cross-national evidence from eight countries |
publishDate |
2023 |
url |
https://hdl.handle.net/10356/170933 |
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1781793868895748096 |