Critical test of the beneficial consequences of lifting the ban on direct-to-consumer advertising for prescription drugs in Italy: experimental exposure and questionnaire study

• Main Authors: Schulz, Peter Johannes, Crosignani, Francesca, Petrocchi, Serena
• Other Authors: Lee Kong Chian School of Medicine (LKCMedicine)
• Format: Article
• Language: English
• Published: 2023
• Subjects: Social sciences::Communication; Science::Medicine; Health Literacy; Empowerment
• Online Access: https://hdl.handle.net/10356/171505
• Institution: Nanyang Technological University

There are only two countries in the world (the United States and New Zealand) that allow the pharmaceutical branch to advertise prescription medication directly to consumers. There is pressure on governments to allow direct-to-consumer advertising (DTCA) for prescription drugs elsewhere too. One arg...