Online-to-offline platforms: examining the effects of demand-side usage on supply-side decisions

• Main Authors: Wan, Xing, Jha, Ashish Kumar, Kazantsev, Nikolai, Boh, Wai Fong
• Other Authors: Nanyang Business School
• Format: Article
• Language: English
• Published: 2023
• Subjects: Business::Management; Digital Platforms; Vertical Relationships
• Online Access: https://hdl.handle.net/10356/172527
• Institution: Nanyang Technological University

This study explores the impact of demand-side usage of digital platforms on operational decision-making by supply-side firms. The positive impact of digital platforms on product sales is established in the literature. However, this study focuses on the perspective of supply-side firms, examining the...