Online-to-offline platforms: examining the effects of demand-side usage on supply-side decisions
This study explores the impact of demand-side usage of digital platforms on operational decision-making by supply-side firms. The positive impact of digital platforms on product sales is established in the literature. However, this study focuses on the perspective of supply-side firms, examining the...
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| Main Authors: | , , , |
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| 其他作者: | |
| 格式: | Article |
| 語言: | English |
| 出版: |
2023
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| 主題: | |
| 在線閱讀: | https://hdl.handle.net/10356/172527 |
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