Factors influencing users' post replying behavior in a senior online community: an empirical investigation

• Main Authors: Qian, Yuxing, Ni, Zhenni, Zheng, Han, Liu, Zhenghao, Ma, Feicheng
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2023
• Subjects: Social sciences::Communication; Senior Online Community; Online User Engagement
• Online Access: https://hdl.handle.net/10356/172585
• Institution: Nanyang Technological University

Senior online communities (SOCs) have become an important venue for older people to seek support and exchange information. While online community engagement has been well studied in the existing literature, few studies have explored how older adults behave in online communities. Therefore, drawing u...