Influencing cardio-pulmonary resuscitation intentions in Singapore : an examination of the effects of message appeals on protection motivation theory.

• Main Authors: Chia, Kenneth Mu Mao., Leow, Shallyn Xue Ling., Lin, Kaiyan., Ng, Chrong Meng.
• Other Authors: May Oo Lwin
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Audience research
• Online Access: http://hdl.handle.net/10356/17276
• Institution: Nanyang Technological University

Cardiopulmonary resuscitation (CPR) is crucial for survival during sudden cardiac arrest (Hopstock, 2007), the most frequent cause of death resulting from coronary heart diseases. Figures from different countries have shown that the typical low survival rate of pre-hospital cardiac arrest victims ca...