The role of value orientations and media attention in predicting the personal norm and public intention to consume produce of urban farms

• Main Authors: Goh, Tong Jee, Ho, Shirley S.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2024
• Subjects: Arts and Humanities; Social Sciences; Norm-activation model; Technological optimism; Biospheric value; Media attention; Consumption intention
• Online Access: https://hdl.handle.net/10356/174081
• Institution: Nanyang Technological University

In a bid to strengthen food security, cities are embracing urban farming to produce food. It is believed that urban farming is a sustainable means of cultivating crops for urban populations. Urban farms are equipped with advanced technology to optimize crop yield. Meanwhile, multiple media contents...