在中国的韩流软实力: 以跨国流行音乐偶像为例 = The "Hallyu" soft power in China: case study of transnational pop music idols

• Main Author: 陈薏妃 Tan, Claudia Yi Faye
• Other Authors: Yow Cheun Hoe
• Format: Final Year Project
• Language: Chinese
• Published: Nanyang Technological University 2024
• Subjects: Arts and Humanities
• Online Access: https://hdl.handle.net/10356/174126
• Institution: Nanyang Technological University

自 1997 年起，韩流在韩国政府的推动下传播到其他亚洲国家，当时正值中国 经济自由化时期，韩流也开始进入到中国的视线。根据《The Korea Foundation》 2022 年全球韩流现状分析中，中国成为韩流粉丝群体最庞大的国家。大韩民国关 税厅所公布的进口和出口数据显示，2023 年的音乐专辑出口中，中国成为第三大 市场，紧接在日本和美国后面。可见，韩流在中国的影响力一直都在。韩流作为韩 国的软实力策略之一，加上文化工业的推动，促进了中韩之间的文化交流。在韩国 出道的中国人作为跨国偶像，是推动中韩文化交流的桥梁之一。本文通过分析跨国 偶像韩庚、张艺兴和威神 V，探讨中韩文化在娱乐产业中的交流。这些跨国偶像在 韩国都所属 SM 娱乐的艺人，但他们拥有不同的经历。韩庚参加了 SM 娱乐在中国 举办的选秀，并成为韩团 Super Junior 中唯一的中国人，也是首位在韩国出道的中 国人。张艺兴在中国被 SM 娱乐的星探发掘之后，出道成为韩团 EXO 中的中国成 员之一。威神 V 则是全团为跨国成员。SM 娱乐在不同时代和政治背景下以不同策 略推出这些跨国偶像，让中韩两国持续有文化性的交流，通过韩流增强韩国在中国 的软实力。In 1997, with the support from South Korean government, coinciding with the period of economic liberalization in China, the Korean Wave (Hallyu) was able to enter China. In 2022, China became the biggest fanbase of Hallyu. In addition, the import and export data released by the Korea Customs Service revealed that China became the third largest market for music album exports in 2023, which implies that the influence of Hallyu in China has always been present. Hallyu being one of the soft power strategies, together with the promotion of culture industry, helps to facilitate the cultural exchanges between China and South Korea. Chinese that debut in South Korea, can also be called “transnational idol” , and they help to drive the culture exchanges between both countries. Therefore, case study of transnational idols HanGeng, Lay Zhang and WayV will be analysed to discuss the transmission of Hallyu in China and the cultural exchange between China and South Korea in the entertainment sector. These transnational idols were all under SM entertainment while promoting in South Korea. HanGeng debut as Super Junior member after passing an audition SM entertainment organised in China, he was the only Chinese in the group and was also the first ever Chinese idol to debut in South Korea. Lay was casted by SM Scout in China and became one of the Chinese members in group EXO. WayV on the other hand is a group consisting of entirely transnational members. SM Entertainment launched these transnational idols with different strategies based on different eras and political background, which enable both countries to continually have cultural exchanges and enhance South Korea's soft power in China through Hallyu.