以文图学视角分析《名侦探学院》IP的开发 = A study of the development of the IP of "Detective Academy" from the perspective of text and image studies

• Main Author: 闫依依 Yan, Yiyi
• Other Authors: I Lo-fen
• Format: Final Year Project
• Language: Chinese
• Published: Nanyang Technological University 2024
• Subjects: Arts and Humanities; 文图学 Text and image studies; 名侦探学院 Detective academy; 综艺节目 Variety show
• Online Access: https://hdl.handle.net/10356/174152
• Institution: Nanyang Technological University

近年来，综艺节目层出不穷、遍地开花，综艺圈竞争激烈，受众的品味愈发刁钻，想要做成一档优质综艺不是件易事。综艺节目有了稳定受众后，就可继续发展自己的IP，形成自己的“宇宙”。芒果TV推出的明星推理综艺《明星大侦探》是其中一个成功例子，现已播到第九季，拥有许多衍生产物。其中的衍生综艺《名侦探学院》，一档由《明星大侦探》素人侦探助理所组成的益智成长竞技综艺，从“明侦宇宙”中崭露头角。《名侦探学院》凭借自己优秀的创意内容，与原IP差异很大的节目设定，成功收获一群固定受众，并延伸出许多跨平台、跨形式的衍生产物。虽出身为衍生品，但《名侦探学院》依旧能在各大综艺中占有自己的一席之位，并开发自己的IP。 本文就将以文图学的角度，对比分析《明星大侦探》与《名侦探学院》，研究后者如何从IP衍生物开发出独立的IP，并收获不凡的口碑与经济效益。 In recent years, there has been an abundance of variety shows, with fierce competition in the entertainment industry. However, audiences’ tastes have become more discerning, making it challenging to create high-quality variety shows. Once a variety show has established a stable audience group, the next step is often to develop its own intellectual property (IP) and form its own "universe." "Who’s the Murderer" a celebrity detective variety show produced by Mango TV, is one successful example, now in its ninth season with many spin-off programs. Among them, "Detective Academy", a puzzle-solving and growth variety show composed of non-celebrity detective assistants from "Who’s the Murderer" universe, has gained popularity. Despite being a spin-off program, "Detective Academy" has its own unique creative content and significantly differs from the original IP, successfully attracting a group of dedicated audiences and spawning many cross-platform and cross-format spin-offs. Although it originated as a derivative, "Detective Academy" still holds its own in the variety show landscape and continues to develop its IP. This essay would compare and analyse "Who’s the Murderer" and "Detective Academy" from the perspective of Text and Image Studies, studying how the latter has developed an independent IP from its derivative origins and garnered remarkable reputation and economic benefits.