Automatic product copywriting for e-commerce

• Main Authors: Zou, Yanyan, Zhang, Xueying, Zhou, Jing, Diao, Shiliang, Chen, Jiajia, Ding, Zhuoye, He, Zhen, He, Xueqi, Xiao, Yun, Long, Bo, Ma, Mian, Xu, Sulong, Yu, Han, Wu, Lingfei
• Other Authors: School of Computer Science and Engineering
• Format: Article
• Language: English
• Published: 2024
• Subjects: Computer and Information Science; Product recommendation; E-commerce
• Online Access: https://hdl.handle.net/10356/174284
• Institution: Nanyang Technological University

Product copywriting is a critical component of e-commerce recommendation platforms. It aims to attract users' interest and improve user experience by highlighting product characteristics with textual descriptions. In this paper, we report our experience deploying the proposed Automatic Product...