Stay clear with Pap smears

• Main Authors: Law, Chloe Ying Tong, Quek, Yan Jun, Lee, En, Kiang, Charmaine
• Other Authors: Kay (Hye Kyung) Kim
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2024
• Subjects: Arts and Humanities; Pap smear tests; Cervical cancer; Instagram; Elaboration likelihood model; Persuasion; Singapore; Health communication strategies; Information completeness; Information source; Fear levels
• Online Access: https://hdl.handle.net/10356/174372
• Institution: Nanyang Technological University

Stay Clear with Pap Smears investigates the types of rational arguments and heuristic cues that are most effective for Pap smear campaign strategies among Singaporean women aged 23-29. Our research objectives are to [1] understand motivations and barriers towards getting Pap smears, [2] investigate...