Beyond baby blues: a campaign to raise awareness on postpartum depression among mothers in Singapore

• Main Authors: Ong, Celine Xin Yan, Chee, Jing Yee, Chua, Charlotte Weiting, Sim, Olivia Kai Ying
• Other Authors: Kay (Hye Kyung) Kim
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2024
• Subjects: Arts and Humanities; Social Sciences; Postpartum depression; Maternal wellbeing; Communications campaign; Mental health; Community
• Online Access: https://hdl.handle.net/10356/174386
• Institution: Nanyang Technological University

While postpartum depression (PPD) affects around 15% of mothers in Singapore, the knowledge levels are still low and highly stigmatised in Singapore. Beyond Baby Blues, a health communications campaign, aims to empower postnatal Singaporean mothers within one year of childbirth in recognising PPD sy...