Teh tarik ties: tackling elderly loneliness in Singapore

This paper presents Teh Tarik Ties, a communication campaign aimed at reducing loneliness among the elderly aged 60 and above living in Queenstown through community engagement and social activities. Over the course of our campaign, we organised four workshops and one final event, impacting over 100...

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Main Authors: Chow, Nicole Hui Lin, Chua, Charlene Jia Hui, Lee, Alycia Ann Rei, Ng, Yinn Yii
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Format: Final Year Project
Language:English
Published: Nanyang Technological University 2024
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Online Access:https://hdl.handle.net/10356/174438
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Institution: Nanyang Technological University
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spelling sg-ntu-dr.10356-1744382024-04-07T15:36:10Z Teh tarik ties: tackling elderly loneliness in Singapore Chow, Nicole Hui Lin Chua, Charlene Jia Hui Lee, Alycia Ann Rei Ng, Yinn Yii - Wee Kim Wee School of Communication and Information Ferdinand De Bakker fdebakker@ntu.edu.sg Social Sciences Elderly Loneliness Ageing Queenstown, Singapore Friendships Social isolation This paper presents Teh Tarik Ties, a communication campaign aimed at reducing loneliness among the elderly aged 60 and above living in Queenstown through community engagement and social activities. Over the course of our campaign, we organised four workshops and one final event, impacting over 100 seniors from Queenstown and forging multiple friendships. Additionally, we successfully raised awareness about the issue of elderly loneliness among our secondary audience aged 18-59 years old. Our campaign achieved its informational, attitudinal and behavioural objectives - a 25% increase in the number of respondents who had full knowledge of the community resources and facilities available, an increase in positive sentiments on the perceived quality of social interactions from a score of 3.47 to 4.18 and an increase in actions taken towards creating higher quality social interactions from a score of 3.45 to 4.29. A complete list of documents and research data can be found in the appendices. Bachelor's degree 2024-04-01T00:50:46Z 2024-04-01T00:50:46Z 2024 Final Year Project (FYP) Chow, N. H. L., Chua, C. J. H., Lee, A. A. R. & Ng, Y. Y. (2024). Teh tarik ties: tackling elderly loneliness in Singapore. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/174438 https://hdl.handle.net/10356/174438 en CS/23/047 application/pdf Nanyang Technological University
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic Social Sciences
Elderly
Loneliness
Ageing
Queenstown, Singapore
Friendships
Social isolation
spellingShingle Social Sciences
Elderly
Loneliness
Ageing
Queenstown, Singapore
Friendships
Social isolation
Chow, Nicole Hui Lin
Chua, Charlene Jia Hui
Lee, Alycia Ann Rei
Ng, Yinn Yii
Teh tarik ties: tackling elderly loneliness in Singapore
description This paper presents Teh Tarik Ties, a communication campaign aimed at reducing loneliness among the elderly aged 60 and above living in Queenstown through community engagement and social activities. Over the course of our campaign, we organised four workshops and one final event, impacting over 100 seniors from Queenstown and forging multiple friendships. Additionally, we successfully raised awareness about the issue of elderly loneliness among our secondary audience aged 18-59 years old. Our campaign achieved its informational, attitudinal and behavioural objectives - a 25% increase in the number of respondents who had full knowledge of the community resources and facilities available, an increase in positive sentiments on the perceived quality of social interactions from a score of 3.47 to 4.18 and an increase in actions taken towards creating higher quality social interactions from a score of 3.45 to 4.29. A complete list of documents and research data can be found in the appendices.
author2 -
author_facet -
Chow, Nicole Hui Lin
Chua, Charlene Jia Hui
Lee, Alycia Ann Rei
Ng, Yinn Yii
format Final Year Project
author Chow, Nicole Hui Lin
Chua, Charlene Jia Hui
Lee, Alycia Ann Rei
Ng, Yinn Yii
author_sort Chow, Nicole Hui Lin
title Teh tarik ties: tackling elderly loneliness in Singapore
title_short Teh tarik ties: tackling elderly loneliness in Singapore
title_full Teh tarik ties: tackling elderly loneliness in Singapore
title_fullStr Teh tarik ties: tackling elderly loneliness in Singapore
title_full_unstemmed Teh tarik ties: tackling elderly loneliness in Singapore
title_sort teh tarik ties: tackling elderly loneliness in singapore
publisher Nanyang Technological University
publishDate 2024
url https://hdl.handle.net/10356/174438
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