The business and consumption of "American" jeans in Singapore from the 1950s to 1990s

This study examines the history of jeans in Singapore from its entrance in the 1950s, up till the end of the twentieth century through socio-cultural, economic and business dimensions. In particular, the consumption of jeans in Singapore was highly shaped by interactions between the flow of foreign...

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Bibliographic Details
Main Author: Tan, Danielle Xinyi
Other Authors: Koh Keng We
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2024
Subjects:
Online Access:https://hdl.handle.net/10356/174442
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Institution: Nanyang Technological University
Language: English